Alexanders Secrets: Photos that sell!
A few handy tips that really let your viewers be inspired!
Whether you are selling or letting your home, the photography is one of the most significant marketing tools you have to take seriously. With the increase of smart phones mean that most people these days are equipped with their own personal camera, but will these do the trick? The answer is no.
Despite increased popularity – cameras on mobile phones will NOT be a hit when marketing your home. If you would like potential customers to make an appointment, you will want your home to look its very best and captured at the best angles, turning a viewer into a sale or let.
What we find that works: Photographing homes is a job for a professional and you want someone to photograph your home who LOVES photography.
Alexanders secrets for achieving the best photos of your home:
1. The Time of Day
The best type of photographs that entice viewers are those taken on a clear day. Taking a shot in the middle of the day with a grey sky will leave your home looking as dreary as dishwater. Blue skies actually sell houses – we have written about how here: Do I need a Blue Sky?
Choose your timing right, nothing can beat the blue skies – they make viewers feel instantly happier and it makes your home stand out on the property portals for the right reasons! How about trying twilight photography? Getting up early to capture the sunrise or staying out late to watch the sunset, either way you will get yourself an amazing backdrop. Warm and friendly, showing the potential in a completely different light.
2. Say NO to Clutter
Following on from who should photograph your home, a popular mistake of your average amateur photographer is taking a photo of a room without any consideration of what is actually in there. A room needs to be as clutter free as possible, potential customers do not want to look at your dirty washing and think about chores when envisioning their new home. Home staging is a great way to get the perfect shots, remove the excess clutter, show off the space and allow your customers to imagine living there. Spending a few hours moving piles of rubbish out of shot will be worth it.
3. Choose the Best Rooms
Speaking of clutter, if you have a room that is not decorated well – that has wallpaper falling off then maybe this one could be a place to store unwanted goods. Not every room has to be photographed. If your home is small and you only have a limited set of photographs, choose the rooms that really make the house shine. Kitchen and lounge areas are the most popular rooms customers are keen to see, a conservatory with views is another popular one.
4. Lighting is Key
Despite the size or potential of a room, if a room has the curtains drawn, looks dull and grey it will turn off any interest of that customer even making a viewing. Lighting allows homes to look inviting and warm! It changes an atmosphere instantly.
So we believe by getting a professional to take photographs of your home, they will paint the lifestyle your customers are looking for. You could sell your home within weeks if the photos are done right! It won’t end up sitting on the market for years to come – so get rid of those unimaginative photos that no one will look twice at!
We have always been complimented on our photographs that we take for our properties, with a little bit of extra care and that attention to detail you will gain more interest. By investing in the latest technology and software we can assure you that your home will be marketed to its full potential – and with the competition of the other agents on the portals such as Zoopla and Rightmove. It is so important that your home stands out above the rest.
If you would like to know more or like to know how we can help you sell, then you can get in touch via phone on 01970 636 000 or via email sales@alexanders-online.co.uk
OR you can see how much your home is worth for free in just 52 seconds: Free Instant Valuation
Hopefully speak to you soon,
The Alexanders Team